Should You Rent Your Home for Sundance in Boulder?

Ever since the announcement, my phone has been buzzing: "Kiki, I hear people in Park City rent their homes for $15k a week. Should I do the same?"

It’s a tempting thought. Who wouldn’t want to fund a family vacation just by vacating their house for ten days? But as an advisor for 30 years, I can tell you: the answer isn’t found on a spreadsheet alone. When Brad and I look at this for our clients, we look at it through the lens of Alignment.

Three Paths to 2027

Not every home should be rented, and that’s a good thing. How do you want to participate?

1. Rent Your Home: This works if your property qualifies (Primary Residence only!) and you're comfortable with guests.

2. Host with Intention: This is for my fellow "welcomers." It’s less about income and more about offering a warm Boulder experience to the creative community.

3. The "Quiet" Route (Opt Out): This is the most overlooked—and often the right—option. If you value your privacy and don't want the disruption, choosing not to participate is completely valid.

A Reality Check on Pricing

This is not a "name your price" moment. Most attendees are regional and price-sensitive. If you overprice, you don't just lose a booking—you push people out of Boulder entirely. Brad’s data shows that a thoughtful approach (typically January rates + ~50%) wins every time.

Whether you decide to host the next big indie director or keep your sanctuary all to yourself, the choice should be part of a larger wealth strategy.

This post is part of our “Sundance Effect” series on Boulder real estate.
Read the full breakdown here: [LINK TO HUB]

Kiki Kidder & Brad Thomas — Boulder Real Estate Advisors | Compass